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The Eyes is an award winning fashion film inspired by the 1978 cult classic film "Eyes of Laura Mars," as a promotional and marketing tool for New York Model Management. It won Best Styling in the Buenos Aires International Fashion Film Festival 2020 and its nominated for Best Director, Best Creative Idea and Best Editing in La Jolla International Fashion Film Festival 2021, one of the industry’s oldest and most respected festivals.
The idea was to make a fashion film/show package working with the season’s models to portray and relay the narrative. B&G developed a one-minute teaser as well as a three minute fashion film short to tell a story to the viewer - not just a collage of random beauty images featuring the models.
The main focus for everyone involved was to create characters that the viewer would want to follow. Using New York City as a backdrop, they developed complex but relatable moments, along with situations that are surreal. Bell and Gabriel have always had a keen eye for casting, scout location, wardrobe, hair, and makeup so the duo did their best to pay homage to the original film starring Faye Dunaway with a fresh feel.
In the trailer you will see how with an amped up sense of humor they recreated some of those memorable moments still used as fashion references today. Overall the goal was to create a fresh, modern take on a iconic fashion film and to showcase the models as more than two dimensional talent. As the original leader of innovation since 1995, New York Model Management continues to evolve through inventive collaborations with fashion tastemakers in their ingenious avant-garde promotion of the all inclusive talent they represent.
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